刍议直播带货对消费者购物行为的影响

近年来,在网络信息技术快速发展的过程中,电商平台、新媒体平台开始快速地涌入人们视线,网络直播带货成为一种潮流,主播即时性、多元化、互动性地进行商品展示,会对消费者的购物行为产生一定的影响。为分析和研究直播带货对消费者购物行为的影响,论文分析了直播带货与消费者购物行为,研究具体的影响特点和情况,旨在为相关研究工作提供依据。

Discussion on the Impact of Live Commerce on Consumers'Shopping Behavior

In recent years,in the process of rapid development of network information technology,e-commerce platforms and new media platforms began to flood into people's sight rapidly,and live commerce became a trend.The instant,diversified and interactive display of goods by live streamer will have a certain impact on consumers'shopping behavior.In order to analyze and study the impact of live commerce on consumers'shopping behavior,this paper analyzes the live commerce and consumers'shopping behavior,and studies the specific impact characteristics and situations,aiming to provide a basis for related research work.