产业化背景下浙江邮轮旅游人才培养研究

浙江具备邮轮旅游产业发展的基础和潜力,在这种背景下,对高等院校培养邮轮旅游人才提出了迫切而且较高的要求。目前,浙江在培养邮轮旅游人才方面存在的问题主要是人才供给不足、培养目标不明确、人才培养方案不科学、教学理念老化、专业师资缺乏、综合素质欠佳等。浙江高校培养邮轮旅游人才对策:大力发展邮轮人才教育培训、以行业需求为方向,确立合理的培养目标定位,科学设置邮轮人才培育方案,教学中实施"工学结合""项目化"教学理念,加快引进培养师资队伍,将技能教育与素质培养相结合。

Research on Talents Development for Commercialized Cruise Travel in Zhejiang

As Zhejiang, the province in the southeast of China, enjoys foundation and potential of commercializing cruise travel, it is ur-gent for colleges and universities to build a strong pipeline of talents. In this regard, related education institutions have to cope with chal-lenges in talent supply, training objectives, training plans, visions of teaching, faculties, and general quality among others. Colleges and u-niversities should adopt the following measures：develop training programs for the talents of cruise travel;set out a reasonable objective for training based on market demands;work out a scientific training plan bridging research with industry;enlarge faculties;integrate skill ed-ucation and quality training.