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International orientation of Chinese internet SMEs: Direct and indirect effects of foreign and indigenous social networking site use
Institution:1. Durham University Business School, Mill Hill Lane, Durham, DH1 3LB, United Kingdom;2. School of Communication and Culture, Royal Roads University, 2005 Sooke Road, Victoria, BC, V9B 5Y2, Canada;3. School of Art and Media, Beijing Normal University, 19 Xinjiekou Outer Street, Bei Tai Ping Zhuang, Haidian, Beijing, 100875, China;1. Department of Management, College of Business, Eastern Michigan University, Ypsilanti, MI 48197, USA;2. Department of Management Programs, College of Business, Florida Atlantic University, 777 Glades Rd. Boca Raton, FL, 33431, USA;1. INSEAD, Boulevard de Constance, 77305, Fontainebleau Cedex, France;2. City University of Hong Kong, Hong Kong;3. Faculty of Management, University of New Brunswick, Fredericton, NB, E3B 5A3, Canada;1. Nottingham University Business School, University of Nottingham, Nottingham, NG8 1BB, UK;2. School of Business Administration, Dongbei University of Finance & Economics, China;3. Alliance Manchester Business School, University of Manchester, Manchester, Booth Street West, Manchester, M15 6PB, UK;4. International Business, School of Business, Renmin University of China, Beijing, China;5. School of International Trade & Economics, University of International Business and Economics, Beijing, 100029, China;6. University of Liverpool Management School Chatham Street, Liverpool, L69 7ZH, UK;1. Department of Management, Macquarie Business School, Macquarie University, NSW, 2109, Australia;2. Management Leadership & Organisations, Middlesex Business School, Middlesex University, The Burroughs, Hendon, London, UK;3. Department of Management, Macquarie Business School, Macquarie University, NSW, 2109, Australia;1. Graduate School of Management, Saint Petersburg University, Volkhovsky per., 3, 199004 Saint Petersburg, Russian Federation;2. University of Girona, Plaça de Sant Domènec, 3, 17004 Girona, Spain
Abstract:We examine how international orientation (IO) of small and medium sized enterprises (SMEs) in China is influenced by foreign and indigenous Social Networking Site (SNS) use. Existing international business theory does not explain how SNS use by emerging market SMEs underpins IO. Combining knowledge-based theory, International Entrepreneurship literature and insights from Information Management, we test a model of opposite effects for the use of foreign and indigenous SNS. Analysis of data from 117 Chinese SMEs provides strong support to the central argument that indigenous rather than foreign SNS helps this new breed of firm to become more internationally-oriented.
Keywords:International orientation  Foreign knowledge acquisition  Social networking  Internet SME  China
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