The use of a spatial model to assess conference market share – a new zealand example

This paper is obtained from research undertaken into seven events and conferences at Palmerston North, New Zealand. It applies a model derived from the Lakshmanan and Hansen retail model to conference centres in New Zealand and was used to assess the level of market share that Palmerston North could expect. The research note describes some of the results and problems found in using the model. Copyright © 1999 John Wiley & Sons, Ltd.