| 基于居民感知的2010世博会的多维效应研究 |
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| 引用本文： | 杨杰, 辜应康, 苑炳慧. 基于居民感知的2010世博会的多维效应研究[J]. 华东经济管理, 2010, 24(6): 29-33. DOI: 10.3969/j.issn.1007-5097.2010.06.008 |
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| 作者姓名： | 杨杰 辜应康 苑炳慧 |
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| 作者单位： | 上海第二工业大学,国际交流学院,上海,201209;上海杉达学院,旅游管理系,上海,201209 |
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| 基金项目： | 上海市哲学社会科学基金,上海市教育委员会高校优秀青年教师基金 |
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| 摘 要： | 发达国家居民对重大事件影响的感知存在多维度效应。文章以2010年上海世博会为研究对象,探讨发展中国家居民对重大事件影响的感知。研究表明,上海居民对世博会的影响感知分为八个因素,其中五个积极的影响因素和三个负面的影响因素。同时根据他们不同的看法,居民被分为三种类型：＂热爱者＂、＂现实主义者＂和＂憎恨者＂。这项研究有助于了解发展中国家的居民对重大事件影响的感知。
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| 关 键 词： | 居民感知 2010世博会 多维效应 |
A Study on the Impact of 2010 Expo Based on Residents' Perceptions |
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| YANG Jie; GU Ying-kang; YUAN Bing-hui. A Study on the Impact of 2010 Expo Based on Residents' Perceptions[J]. East China Economic Management, 2010, 24(6): 29-33. DOI: 10.3969/j.issn.1007-5097.2010.06.008 |
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| Authors: | YANG Jie GU Ying-kang YUAN Bing-hui |
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| Affiliation: | 1.Faculty of International Exchange; Shanghai Second Polytechnic University; Shanghai 201209; China; 2.Department of Administration; Saudau University; Shanghai 201209; China |
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| Abstract: | The aim of this article is to examine Shanghai residents' perceptions of the impact of 2010 Expo and to explore different groups of residents.A survey was conducted with a 42-items impact scale.It was found that there were five factors of positive impacts and three factors of negative impacts and the majority of respondents perceived the impacts of 2010 Expo very positively,particularly for those related to city image enhancement and consolidation.Based on their different perceptions,residents were classified into there groups: favorers,realists and haters.This study contributes to the existing body of knowledge in an attempt to understand local residents' perceptions of a mega event in developing countries. |
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| Keywords: | residents＇ perceptions 2010 Expo impacts |
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