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Does Store Brand Patronage Improve Store Patronage? |
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| Authors: | Sudhir K. Talukdar Debabrata |
| Affiliation: | (1) School of Management, Yale University, 135 Prospect Street, PO Box 208200, CT, 06520-8200, U.S.A., E-mail |
| Abstract: | Review of Industrial Organization - We investigate the relationship between a household's store brandpatronage and store patronage through its impact on store revenuesand profits. The nature of... |
| Keywords: | Differentiation loyalty retail competition store brands store loyalty store patronage |
| 本文献已被 SpringerLink 等数据库收录！ | |