基于文化差异的餐饮品牌体验分析

文化是品牌的灵魂,文化差异是品牌价值的核心,品牌价值的最高境界是顾客体验美好的文化消费。餐饮业是典型的体验型行业,餐饮品牌文化体验主要强调文化的差异,只有基于文化差异的餐饮品牌定位及其消费体验,才能提升企业形象、扩展品牌价值。基于此,餐饮业应设计餐饮体验主题,提升产品到情感和社会体验的层次塑造品牌形象,使企业在竞争中立于不败之地。

Analysis of Catering Brand Experiences Based on Culture Differences

Culture is the soul of brand.And cultural difference is the core of brand value,the highest state of which is that customers experience the pleasant cultural consumption.So this paper explores the new implication of cultural experience of catering brand,concluding that it's very important to emphasize culture difference for brand positioning by designing catering experience theme.And brand experience,the focus of management,emphasizes upgrading the products experience in the emotional and social the experie...