| 需求不确定下多产品动态定价模型研究 |
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| 引用本文： | 赵达薇,孙晓宇.需求不确定下多产品动态定价模型研究[J].商业研究,2009(5). |
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| 作者姓名： | 赵达薇 孙晓宇 |
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| 作者单位： | 1. 哈尔滨理工大学国际文化教育学院,黑龙江,哈尔滨,150080
2. 哈尔滨理工大学经济管理学院,黑龙江,哈尔滨,150080 |
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| 基金项目： | 国家自然科学基金，黑龙江省青年科学与技术专项基金 |
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| 摘 要： | 制造商的多产品动态定价问题要考虑原材料的采购、多种产品的生产制造、库存,以及处理下游订单等的成本和未满足的需求及运送的前置时间。通过引入时空网络,建立使制造商期望利润最大的动态定价数学模型,实例分析表明,制造商期望利润最大化的最优价格、最优产品生产量与最优库存量能,是制造商制定合理的生产计划的决策依据。
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| 关 键 词： | 动态定价 制造商 时空网络 多产品 需求不确定 |
A Study on the Multi-products Dynamic Pricing Model with Uncertain Demands |
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| ZHAO Da-wei,SUN Xiao-yu.A Study on the Multi-products Dynamic Pricing Model with Uncertain Demands[J].Commercial Research,2009(5). |
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| Authors: | ZHAO Da-wei SUN Xiao-yu |
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| Institution: | 1.School of International Cultural Education;Harbin University of Science and Technology;Harbin 150080;China;2.School of Economics and Management;China |
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| Abstract: | The paper studies the multi-products dynamic pricing problem based on manufacturer,in which the demand of purchasers is uncertain.Along with the cost of raw-material,production of multi-products,the stock and the cost of executing order from downstream enterprise,the unsatisfied demand and the lead time in delivering are taken into account.The time-space network is introduced when describing this dynamic supply chain network,by which the mathematical model for dynamic pricing is set up that can make manufac... |
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| Keywords: | dynamic pricing manufacturer time-space network multi-products uncertain demands |
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