| AIDAM法则的修辞表现方法在广告语言中的体现 |
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| 引用本文： | 钟卫红. AIDAM法则的修辞表现方法在广告语言中的体现[J]. 广西商业高等专科学校学报, 2008, 0(4): 65-68 |
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| 作者姓名： | 钟卫红 |
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| 作者单位： | 广西职业技术学院,广西南宁530226 |
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| 摘 要： | 一个杰出的创意,必须通过一定的语言形式表达出来。广告的语言艺术是广告成败的关键。现代广告语言的运用,必须符合AIDAM法则,才能最大限度地发挥社会效应。本文介绍了AIDAM法则的提出,分析该法则的认知基础,并说明了广告语言中AIDAM法则的表现方法。
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| 关 键 词： | AIDAM法则 广告语言 认知 表现方法 修辞 |
Figures of Speech of AIDAM Rule in Advertisement Language |
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| Zhong Weihong. Figures of Speech of AIDAM Rule in Advertisement Language[J]. Journal of Guangxi Commercial College, 2008, 0(4): 65-68 |
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| Authors: | Zhong Weihong |
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| Affiliation: | Zhong Weihong(Guangxi Vocational ＆ Technical College,Nanning,Guangxi 530226) |
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| Abstract: | An outstanding originality must be conveyed by certain language form.The language art of advertisement is the key to its success and failure.The use of modern advertisement language should be in accordance with AIDAM rule so as to yield the greatest social benefit.This article introduces AIDAM rule,analyzes the rule＇s cognitive basis,and explains the expression means of the rule in advertisement language. |
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| Keywords: | AIDAM rule advertisement language cognitive basis expression means figure of speech |
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