Product creation process at Philips Electronics |
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Authors: | Gerard P. H. Olthuis |
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Affiliation: | Philips Electronics, PCP Improvement Drive Office, Eindhoven, The Netherlands |
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Abstract: | About 3 years ago Dr F.P. Carrubba, Chief Technology Officer on the Board of Philips Electronics, stated that product creation is a core activity for Philips and thus needs continuous attention and improvement. A corporate-wide Product Creation Process Improvement Drive was started. In this article describing the drive, we want to share our experiences that we think are important for a successful improvement drive. The elements to be addressed are:—a framework for the improvement drive;—top-down or bottom-up approach;—the creation of an assessment tool;—some considerations for the buy-in process;—application of the assessment tool;—follow-up after the creation of the assessment tool;—conclusion. |
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