|
|||||
|
|
| 基于可持续发展观的企业营销组织变革研究 | |
| 引用本文： | 王前锋,王峰,于军华. 基于可持续发展观的企业营销组织变革研究[J]. 商业研究, 2006, 0(4): 160-162 |
| 作者姓名： | 王前锋 王峰 于军华 |
| 作者单位： | 1. 华东师范大学,商学院,上海,200062 2. 山东省工商银行,山东,济南,250001 3. 中国人民大学,经济学院,北京,100872 |
| 摘 要： | 营销组织的变革在一定程度上能推动企业可持续发展,但是变革要取得这样的预期效果必须对变革时机做出准确的预警判断,并且找到可持续发展的变革方向,在变革过程中还需坚持用博弈论的思想解决矛盾。 |
| 关 键 词： | 可持续发展观 营销组织 变革 |
| 文章编号： | 1001-148X(2006)04-0160-03 |
| 收稿时间： | 2004-12-23 |
| 修稿时间： | 2004-12-23 |
Marketing Organization Reform Based on Concept of Continuous Development |
|
| WANG Qian-feng,WANG Feng,YU Jun-hua. Marketing Organization Reform Based on Concept of Continuous Development[J]. Commercial Research, 2006, 0(4): 160-162 | |
| Authors: | WANG Qian-feng WANG Feng YU Jun-hua |
| Affiliation: | 1. Business School, East China Normal University, Shanghai 200062, China ; 2. Shandong Province Business Bank, Jinan, Shandong 250001, China ; 3. Economics School, China People University, Beijing 100872, China |
| Abstract: | Marketing organization reform can push the continuous development of enterprise.However,in order to reach the goal,it is vital to grasp the opportunity of reform exactly,find the direction for the continuable development reform,and insist on using game theory to resolve the contradiction in progress of reform. |
| Keywords: | concept of continuable development marketing organize reform |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |