文学名著旅游资源产业化开发的地方实践与提升路径:山东例证

文学名著旅游资源因为稀缺性、垄断性而具有较高的开发价值。当前,文学名著旅游资源的地方开发虽然取得了一定成绩,但在总体上产业化程度还比较低,普遍存在开发模式较为粗放、产业结构不合理、特色挖掘比较薄弱等突出问题。这些问题深刻影响了名著价值利用对区域经济的推动作用。因此,后续开发中应当优化产业结构、深化产业融合、注重文化特色的深度挖掘与品牌建设,加大创新力度,不断提高开发的产业化水平,持续推动文学名著旅游产业的转型升级,打造一批在全国有较高知名度的文学名著旅游目的地,有力带动区域经济发展。

The Local Practice and the Ascension Path of the Industrialization Development of the Literary Classics Tourism Resources: Taking Shandong as an Example

The tourism resources of literary classics have high development value because of their scarcity and monopoly. At present, although some achievements have been made in the local development practice of literary classics tourism resources, the degree of industrialization is still relatively low on the whole. There are many outstanding problems such as extensive development mode, unreasonable industrial structure and weak feature mining and so on. These problems have a profound impact on the promotion of the value utilization of famous works to the regional economy. Therefore, in the follow-up development, we should optimize the industrial structure, deepen industrial integration, pay attention to the in-depth excavation of cultural characteristics and brand construction, strengthen innovation, constantly improve the industrialization level of development, and continuously promote the transformation and upgrading of the literature tourism industry, so as not only to create a number of literature tourist destinations with high popularity in the whole country, but also to effectively promote the development of regional economy.