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体验型开发:红色旅游可持续发展的选向
引用本文:刘辛田,盛正发.体验型开发:红色旅游可持续发展的选向[J].商业研究,2010(1).
作者姓名:刘辛田  盛正发
作者单位:湖南人文科技学院,经济与管理系,湖南,娄底,417000
基金项目:湖南省社会科学基金项目,项目编号:07YBA075
摘    要:红色旅游有别于其他旅游形式,在政策扶持消退后其市场竞争力有限,寻求新的开发理念是红色旅游发展的当务之急。体验经济时代的到来,为红色旅游发展提供了许多难得的发展机遇。体验型开发能有效解决红色旅游发展中所面临的困难与挑战,实现红色旅游可持续发展。

关 键 词:红色旅游  体验经济  体验型开发

Experience-based Development: Red Tourism Election to the Sustainable Development
LIU Xin-tian,SHENG Zheng-fa.Experience-based Development: Red Tourism Election to the Sustainable Development[J].Commercial Research,2010(1).
Authors:LIU Xin-tian  SHENG Zheng-fa
Institution:Department of Economics and Management;Hunan Institute of Humanities and Social Sciences;Loudi 417000;China
Abstract:The red tourism is different from other forms of tourism,so seeking new development philosophy is a urgent matter for red tourism development under the situation of limited competitiveness after fadeaway of policy support.The coming of experience economy offers a number of rare opportunities for the development of red tourism.Experience-based development can effectively solve difficulties and challenges in developing red tourism and realize sustainable development of red tourism.
Keywords:red tourism  experience economy  experiential development  
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