| 创意经济下的广告创意思考 |
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| 引用本文： | 吴玉红,. 创意经济下的广告创意思考[J]. 华东经济管理, 2010, 24(8): 93-96. DOI: 10.3969/j.issn.1007-5097.2010.08.021 |
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| 作者姓名： | 吴玉红 |
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| 作者单位： | 安徽大学,艺术学院,安徽,合肥,230039 |
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| 摘 要： | 创意经济和创意产业已成为当下城市发展理论界关注和研究的热点,在此背景下,文章针对中国广告行业创意边缘化的现实,提出从根本上促进和提升广告行业创意水平的核心解决方案：实现广告创意的价值转换。具体方法可以参照建筑业,以广告主广告总投资额的比例收取创意费,或按广告播放后1年的产品销售额的比例收取创意费;进而思考广告创意发展的新趋势：娱乐化,互动化,媒体整合化,以真正实现中国广告的创新与发展。
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| 关 键 词： | 创意经济 广告行业 广告创意 |
Advertising Creative Thinking of Creativity Economy |
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| WU Yu-hong. Advertising Creative Thinking of Creativity Economy[J]. East China Economic Management, 2010, 24(8): 93-96. DOI: 10.3969/j.issn.1007-5097.2010.08.021 |
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| Authors: | WU Yu-hong |
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| Affiliation: | School of Art; Anhui University; Hefei 230039; China |
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| Abstract: | Creative economy and creative industries have become the contemporary theories of urban development community concern and research focus.In this context,the article faces on the reality of marginalization of China s advertising industry,raises fundamental solutions for the promotion advertising industries the creative level.It is realize the value of advertising creative transformation.The specific way is refer to the construction industry to advertisers the proportion of total investment in advertising cre... |
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| Keywords: | creativity economy advertising industry advertising creative |
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