Managerial work in the realm of the digital universe: The role of the data triad |
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| Affiliation: | 1. D’Amore-McKim School of Business, Northeastern University, Boston, MA 02115-5000, U.S.A.;2. Seoul National University of Science & Technology, 232 Gongneung-ro, Nowon-gu, Seoul 01811, Korea;1. Arthur J. Bauernfeind College of Business, Murray State University, 109 Business Building, Room 652H, Murray, KY 42071, U.S.A.;2. C. T. Bauer College of Business, University of Houston, 334 Melcher Hall, Room 270C, Houston, TX 77204-6021, U.S.A.;1. Loyola University New Orleans, 6363 St. Charles Avenue, Box 15, New Orleans, LA 70118, U.S.A.;2. Terry College of Business, University of Georgia, Athens, GA 30602-6269, U.S.A.;3. Beedie School of Business, Simon Fraser University, 500 Granville Street, Vancouver, BC V6C 1W6, Canada;1. Telfer School of Management, University of Ottawa, 55 Laurier Avenue East, Ottawa, ON K1N 6N5, Canada;2. Auckland University of Technology, 55 Wellesley Street East, Auckland 1142, New Zealand;1. School of Management, University of San Francisco, 2013 Fulton Street, San Francisco, CA 94117, U.S.A.;2. Cisco Systems Inc., 170 West Tasman Drive, San Jose, CA 95134, U.S.A. |
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| Abstract: | With the explosion of the digital universe, it is becoming increasingly important to understand how organizational decision making (i.e., the business-oriented perspective) is intertwined with an understanding of enterprise data assets (i.e., the data-oriented perspective). This article first compares the business- and data-oriented perspectives to describe how the two views mesh with each other. It then presents three elements in the data-oriented perspective that are collectively referred to as the data triad: (1) use, (2) design and storage, and (3) processes and people. In describing the data triad, this article highlights practices, architectural techniques, and example tools that are used to manage, access, analyze, and deliver data. By presenting different elements of the data-oriented perspective, this article broadly and concretely describes the data triad and how it can play a role in the redefined scope of work for data-driven business managers. |
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| Keywords: | Analytics Big data Managerial decision making Managerial work Digital universe |
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