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A citation analysis of selected marketing journals
Institution:1. Odense Municipality, Odense Slot, Noerregade 36, 5100 Odense C, Denmark;2. VCS Denmark, Vandvaerksvej 7, 5000 Odense C, Denmark;1. Max-Planck-Institut für Radioastronomie, Auf dem Hügel 69, Bonn 53121, Germany;2. Institut für Theoretische Physik und Astrophysik, Universität Würzburg, Emil-Fischer-Str. 31, Würzburg 97074, Germany;1. Astronomy and Astrophysics Research Group, Department of Physics and Astronomy, University of Nigeria, Nsukka, Nigeria;2. Department of Physics and Astronomy, Faculty of Physical sciences, University of Nigeria, Nsukka, Nigeria
Abstract:Citation analysis is one method of assessing the quality of a journal in a discipline. Over eight thousand citations are analysed to determine the frequency of use of a selection of American and European marketing journals. The rankings demonstrate the pre-eminence of American journals; and an analysis of marketing citations by general business journals indicates that research published in marketing journals is having an impact on other business areas.
Keywords:
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