Determinants of the new product screening decision A structural model analysis |
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| Institution: | 1. LATIS Lab, National Engineering School of Sousse (ENISo), University of Sousse, BP 264 Sousse Erriadh 1023, Tunisia;2. Institut Pascal, UCA/SIGMA - UMR CNRS 6602, Clermont Auvergne University, France;1. Faculty of Education, Saitama University, 255 Shimo-Okubo, Sakura-Ku, Saitama 338-8570, Japan;2. Department of Psychology, University of Alberta, Edmonton, Alberta, T6G 2E9, Canada;3. Department of Psychology, New York University, 6 Washington Place, New York, NY 10003, United States |
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| Abstract: | Many criteria have been proposed to aid managers in the difficult and complex new product screening decision task. Corporate synergy, production synergy, marketing synergy, competitive advantage and expected performance are shown to be five critical causal determinants of managers' overall evaluation of a new product's likelihood of success. |
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