中国出境旅游产业发展特征研究

中国出境旅游产业有其自身特殊规律。中国出境游组团社的规模持续扩大,区域分布呈现不均衡状态,境外服务空间不断扩展;出境游组团社占旅行社总量比重很小,但贡献度极高。出境旅游市场已基本形成区域性寡头垄断格局,组团社批零一体化体系开始呈现内部化趋势,组团社在产业链条上的控制力逐步增强,并开始以管理和信息技术来推动出境旅游商业模式创新。组团社产品开发模式多元化,产品创新呈现常态化,且注重对出境旅游产品品牌的塑造。

A Study on the Development Characteristics of China's Outbound Tourism Industry

China's outbound tourism industry has its own special regulation. With constant expansion of travel services responsible for organizing outbound tours, unbalanced state appears in regional distribution and space for overseas service enlarges rapidly. Though the number of travel services in charge of outbound tours occupies only a small proportion of total travel services, their contributions are extremely high. Regional pattern of monopoly has been basically formed in outbound tourism market. Wholesale and ...