Family travel behaviour and its implications for tourism management: An international study |
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| Affiliation: | 1. Department of Tourism, Recreation & Sport Management, University of Florida, 312 Florida Gym, P.O. Box 118208, Gainesville, FL 32611-8208, USA;2. Institute of International Relations and World History, Lobachevsky State University of Nizhni Novgorod, 23, Gagarina av., Nizhny Novgorod 603023, Russia;1. Department of Leisure Industry and Health Promotion, National Taipei University of Nursing Health Sciences, No. 365, Ming-te Road, Peitou District, Taipei City 112303, Taiwan;2. Department of Marketing & Tourism Management, National Chiayi University, 580, Hsin-Ming Rd., Chiayi 600023, Taiwan |
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| Abstract: | In this article the travel behaviours of Mexican families towards a destination located in south western USA are evaluated. A model of family behaviour is tested and supported by the data. The types of family travel behaviour are classified as cognitive, affective and conative. Cognitive and affective behaviours are found to be associated significantly with travel (conative behaviour). Distance from the travel market to the destination is also significantly related to the incidence of travel. These data suggest that the Mexican family travel market is heterogeneous, necessitating the creation of distinct marketing strategies for each travel segment. The implications of these findings for tourism management are discussed in this article. |
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