European market for African destinations |
| |
| Affiliation: | 1. Division of Tourism, College of Social Science, Hanyang University, 222, Wangsimni-ro, Seongdong-gu, Seoul, 04763, Republic of Korea;2. Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech Blacksburg, VA, 24061, USA;3. Department of Tourism Management, Jeju National University, Jeju-Daehakro 102, Jeju-Si, 63243, Republic of Korea;4. Dedman College of Hospitality, Florida State University, Tallahassee, FL, 32306, USA;1. Copenhagen Business School, Department of Marketing (room C3.19), Solbjerg Plads 3, 2000, Frederiksberg, Denmark;2. Copenhagen Business School, Department of Marketing (room C3.26), Solbjerg Plads 3, 2000, Frederiksberg, Denmark;3. Copenhagen Business School, Department of Marketing (room D3.39), Solbjerg Plads 3, 2000, Frederiksberg, Denmark;1. School of Business, University of Leicester, Leicester, United Kingdom;2. Faculty of Management, University of Tehran, Tehran, Iran;3. Centre for Supply Chain Improvement, The University of Derby, United Kingdom;1. Department of Architecture, College of Architecture, Texas A&M University, Texas 77843-3137, USA;2. College of Engineering, Texas A&M University, Texas 77843-3137, USA;3. Department of Construction Science, College of Architecture, Texas A&M University, Texas 77843-3137, USA |
| |
| Abstract: | Tourism marketing is problematic in African countries where, in addition to the usual problems faced by developing countries, there is a negative African image to be overcome. S. Nyaruwata, Research and Planning Manager of the Zimbabwe Tourist Development Corporation, has examined the views of European tour operators with the aim of evaluating the competitiveness of Zimbabwe relative to some other African destinations. He reports here on the results of his survey which seem to indicate that were Zimbabwe to overcome its problems of political instability then Zimbabwe would have a high potential for tourism development. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
