| 动态环境下零售企业竞争态势分析 |
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| 引用本文： | 张金萍.动态环境下零售企业竞争态势分析[J].商业研究,2007(6):57-59. |
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| 作者姓名： | 张金萍 |
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| 作者单位： | 哈尔滨工业大学,黑龙江,哈尔滨,150001 |
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| 基金项目： | 中国商业联合会资助项目 |
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| 摘 要： | 通过分析动态竞争环境下零售企业竞争点位转移、竞争规则变化趋势,为企业调整竞争理念、竞争战略提供依据。根据动态竞争环境对企业经营要求,改变企业传统经营范式,保持及提升零售企业竞争力。
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| 关 键 词： | 动态环境 零售企业 竞争态势 |
| 文章编号： | 1001-148X(2007)06-0057-03 |
| 收稿时间： | 01 20 2007 12:00AM |
| 修稿时间： | 2007年1月20日 |
The Competitive Situation of Commercial Retail Enterprises Under Dynamic Environment |
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| ZHANG Jin-ping.The Competitive Situation of Commercial Retail Enterprises Under Dynamic Environment[J].Commercial Research,2007(6):57-59. |
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| Authors: | ZHANG Jin-ping |
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| Institution: | Harbin Institute of Technology, Harbin 150001, China |
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| Abstract: | This paper provides the references for adjusting competitive conception and strategy by analyzing the trend of competitive focus and rifles of retail enterprises under dynamic environment. At the request of dynamic environment, retail enterprises should change traditional management pattern to keep and improve their competitiveness. |
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| Keywords: | synamic environment retail enterprises competitive situation |
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