基于行业生命周期的中国居民乳品消费研究

对乳品消费量而言,中国城镇居民乳品消费趋于饱和,但与发达国家相比存在着较大差距。农村居民的乳品消费刚刚起步,市场潜力巨大。就乳品消费品种而言,中国乳品行业正处于由液态奶向发酵奶过渡的发展阶段,干酪制品将成为中国未来乳品消费的主要品种。因此,进一步扩大中国居民乳品消费,应加强宣传引导,扩大农村市场,调整产品结构,开发新产品等。

Research on Chinese Residents Dairy Consumption Based on the Industry Life Cycle

For dairy consumption,Chinese urban residents dairy consumption is tend to saturation,but is still existing the considerably disparity with developed countries.Rural residents' dairy consumption has just started,the market potential is tremendous.For dairy consumption varieties,China is in the transition stage of development from liquid milk to the fermented milk,cheese products will become our future main varieties of dairy consumption.So,in order to increase the dairy consumption,we should strengthen the ...