| 产业集群品牌创建的影响因素 |
| |
| 引用本文： | 李大垒.产业集群品牌创建的影响因素[J].经济管理,2009(3). |
| |
| 作者姓名： | 李大垒 |
| |
| 作者单位： | 西安交通大学经济与金融学院; |
| |
| 基金项目： | 西安交通大学国家“985工程”二期项目“人口、资源与环境约束下的产业可持续发展研究”(07200701) |
| |
| 摘 要： | 集群品牌是产业集群的无形资产,产业集群要想获得可持续发展,必须重视这项无形资产的塑造。为寻找集群品牌创建的影响因素,本文以浙江诸暨大唐袜业集群为实证调研对象,选取11个相关变量,运用因子分析法对变量数据进行了分析。结果表明,产业集群内是否存在领头企业、领头企业是否充分发挥带动作用,是影响集群整体品牌创建与中小企业个体品牌创建的关键因素。
|
| 关 键 词： | 产业集群 集群品牌 因子分析 领头企业 |
A Positive Study on the Influencing Factors of Industrial Clusters'Brand Establishment |
| |
| LI Da-lei.A Positive Study on the Influencing Factors of Industrial Clusters'Brand Establishment[J].Economic Management,2009(3). |
| |
| Authors: | LI Da-lei |
| |
| Institution: | School of Economics and Finance;Xi'an Jiaotong University;Xi'an;Shanxi;710061;China |
| |
| Abstract: | Cluster brand is the intangible asset of industrial cluster,for the sustainable development of industrial cluster,its mold must be paid great attention to.In order to find the influencing factors of industrial clusters' brand establishment,the paper takes Datang socks cluster as empirical object,and chooses 11 variables,then analyzes the data using factor analysis.The result indicates that there are two key factors influence the establishment of clusters' brand and enterprises' brand,and they are whether th... |
| |
| Keywords: | industrial cluster cluster brand factor analysis leading enterprise |
| 本文献已被 CNKI 等数据库收录！ |
