从一般管理到母合优势——多元化经营的管理逻辑演变

本文从支持多元化发展的管理逻辑演变角度对20世纪50年代以来的多元化经营实践进行了理论综述。从广泛多元化到均衡多元化到相关多元化再到有限多元化,多元化经营经历了不同的发展阶段,各个阶段的发展重点和支持理论存在一定变化:从注重通用性的一般管理技能向强调专有性的母合管理优势演变。这种逻辑演变呈现出一种螺旋式的发展轨迹。

From General Management Skill to Parenting Advantage--Logic Evolution of Diversification Management

This paper summarizes diversification theory and practice dating back to the 1950′s from the perspective of diversification management logic evolution. From broad diversification to balanced diversification to related diversification to limited diversification, the underlying emphasis and supporting theory at different stage varies. From general management skill to parenting advantage, the supporting theory focuses from generality to exclusiveness. And the management logic evolution of diversification takes on a spiral trace.