| 财富管理:商业银行零售业务发展的战略选择 |
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| 引用本文： | 曹彤.财富管理:商业银行零售业务发展的战略选择[J].财经问题研究,2009(5). |
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| 作者姓名： | 曹彤 |
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| 作者单位： | 东北财经大学,金融学院,辽宁,大连,116025 |
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| 摘 要： | 社会财富结构变化的现实要求中小股份制商业银行必须走一条具有特色的零售银行发展道路,而财富管理业务是打造这一特色的重要途径.为此,中小股份制商业银行必须加强财富管理业务的战略规划,提升产品和服务的创新能力,打造一支高素质的财富管理人才队伍,提升客户的忠诚度和满意度.
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| 关 键 词： | 商业银行 财富管理 战略选择 |
Wealth Management:A Strategic Option of Retail Banking Development |
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| CAO Tong.Wealth Management:A Strategic Option of Retail Banking Development[J].Research On Financial and Economic Issues,2009(5). |
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| Authors: | CAO Tong |
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| Institution: | DongBei University of Finance and Economics;Dalian Liaoning 116025;China |
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| Abstract: | The structure transformation of individual' wealth needs the China's shareholding commercial bank must go a road with self's character,wealth management business is the important way to mold up the character.So the China's shareholding commercial bank must strongthen the wealth management business strategy planning,lift the bank's innovation ability of product and service,cultivate one wealth management manager team with high competence,improve the customer loyalty and satisfation. |
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| Keywords: | commercial banks wealth management the strategic choice |
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