| 区域国际旅行社业竞争力评价方法与实证分析 |
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| 引用本文： | 黄秀娟,黄福才. 区域国际旅行社业竞争力评价方法与实证分析[J]. 旅游学刊, 2006, 21(11): 48-53 |
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| 作者姓名： | 黄秀娟 黄福才 |
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| 作者单位： | 1. 厦门大学管理学院,福建,厦门,361005;福建农林大学经管学院,福建,福州,350002
2. 厦门大学管理学院,福建,厦门,361005 |
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| 摘 要： | 区域国际旅行社业竞争力的评价涉及到多个指标,评价方法的选择对评价结果起重要作用.该文基于竞争力影响因素的基本理论及指标数据的可获取性,选择劳动生产率、市场占有率、利润率、成本作为国际旅行社竞争力的评价指标,以我国31个省级区域(不合港、澳、台地区)为研究对象,检验了3种评价方法:SAW法、WP法、TOPSIS法的有效性,分析了评价结果对指标权重的敏感性.最后,对我国31个省份的国际旅行社业竞争力进行了评价与分类.
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| 关 键 词： | 国际旅行社业 竞争力评价 SAW法 WP法 TOPSIS法 |
| 文章编号： | 1002-5006（2006）11-0048-06 |
| 收稿时间： | 2006-06-10 |
| 修稿时间： | 2006-06-10 |
The Evaluation Method and Empirical Analysis on the Competitiveness of Regional International Travel Service Industry |
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| HUANG Xiu-juan,HUANG Fu-cai. The Evaluation Method and Empirical Analysis on the Competitiveness of Regional International Travel Service Industry[J]. Tourism Tribune, 2006, 21(11): 48-53 |
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| Authors: | HUANG Xiu-juan HUANG Fu-cai |
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| Affiliation: | 1, School of Management, Xiamen University, Fujian Xiamen 361005, China;2, Economics and management College of Fujian Agriculture and Forestry University, Fuzhou Fujian 350002, China |
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| Abstract: | The evaluation of the competitiveness of regional international travel service industry involves many measure dimensions and the choice of evaluation method plays an important role in the outcome of evaluation.Based on the basic theory about the effect elements of competitiveness and obtainable data,labor productivity,market share,profit margin and cost are selected as the measure dimensions.Three method's effectiveness,including SAW,WP and TOPSIS are tested.WP method's sensitivity to measure dimensions' weight are analyzed.In the end,evaluation and classification are given for China's 31 provinces in terms of their competitiveness in international travel sernice industry. |
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| Keywords: | international travel serviee industry evaluation of competitiveness SAW WP TOPSIS |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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