An ongoing journey of corporate social responsibility |
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| Affiliation: | 1. School of Accounting and Commercial Law, Victoria University of Wellington, New Zealand;2. School of Business Administration, Portland State University, United States;1. Department of Physics, Bangalore University, Jnanabharati Campus, Bangalore 560056, India;2. UGC–DAE CSR, Mumbai Centre, B.A.R.C, R-5 Shed, Mumbai 400085, India;1. Business School, Auckland University of Technology, Auckland, New Zealand;2. Essex Business School, University of Essex, United Kingdom;1. Soprintendenza per i Beni Archeologici della Toscana, Firenze, Italy;2. Dipartimento di Lettere e Filosofia, Università degli studi di Trento, via Tommaso Gar 14, Trento 38122, Italy;3. Dipartimento di Scienze della Terra, Università di Pisa, Pisa, Italy;4. Musei Civici Fiorentini, Firenze, Italy;5. Istituto Italiano di Preistoria e Protostoria, Firenze, Italy;1. Faculty of Physics, Bielefeld University, Universitaetsstr. 25, 33615 Bielefeld, Germany;2. Technical Faculty, Bielefeld University, Universitaetsstr. 25, 33615 Bielefeld, Germany;3. Physiological Psychology, Bielefeld University, Post office box 100131, 33501 Bielefeld, Germany;1. Department of Mechanical Engineering, Korea Advanced Institute of Science and Technology (KAIST), 291 Daehak-ro, Guseong-dong, Yuseong-gu, Daejeon 305-701, Republic of Korea;2. Center of Length, Korea Research Institute of Standards and Science (KRISS), 267 Gajeon-ro, Yuseong-gu, Daejeon 305-340, Republic of Korea;3. Center for Nanometrology, Korea Research Institute of Standards and Science (KRISS), 267 Gajeon-ro, Yuseong-gu, Daejeon 305-340, Republic of Korea |
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| Abstract: | The purpose of the following discussion is to consider how a progressive multinational corporation constrained by the demands of global market capitalism responds to the maelstrom of corporate responsibility. Employing a normative framework for considering corporate responsibility, a case study of Intel Corporation is undertaken that identifies the meaning and operationalization of corporate responsibility and its various dimensions. The process is followed over time through various responsibility centers. While corporate responsibility is important, it is always viewed through the fiscal viability dimension of the maelstrom. The business case dominates the representation and operationalization of corporate responsibility. Due to the increased public sensitivity to corporate responsibility, the attitude has evolved from one of unnecessary intrusion, through a proactive, operations focus, to a compliance based one residing within shareholder relations and legal. |
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| Keywords: | Intel Corporate social responsibility Ethic of accountability Reporting Maelstrom |
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