绩效整合扩展模型:市场导向对组织绩效作用机制研究——组织学习与组织创新的作用

以国外有关市场导向和组织学习的研究理论为基础,以我国企业为研究背景,对市场导向对组织绩效的影响机制进行实证研究。结果表明,市场导向对组织绩效的影响主要有两条路径:首先,市场导向通过组织创新影响组织绩效;其次,市场导向通过影响组织学习、组织创新进而影响组织绩效。在市场导向与组织绩效关系模型中,组织创新具有中介效应,而在市场导向与组织创新的关系中,组织学习起着重大的中介影响作用。

An Extending Model of OP: an Empirical Study on the Mechanism of the Influences of MO on OP

The research is an empirical one based on overseas theory concerning marketing orientation and organizational learning,and the research datum needed for this paper are all from Chinese enterprises in different industries. The findings suggest that the effects of market orientation on organizational performance mainly through two ways:Firstly, market orientation affects organizational performance through organizational learning and organizational innovation;Secondly, marketing orientation makes an influence ...