| 实施名牌战略,增强国有企业发展后劲 |
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| 引用本文： | 王琨.实施名牌战略,增强国有企业发展后劲[J].山西经济管理干部学院学报,2004,12(1):20-21. |
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| 作者姓名： | 王琨 |
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| 作者单位： | 汾酒集团公司,山西,汾阳,032205 |
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| 摘 要： | 国有企业如何走出困境，一直是众所关注的课题。文章从实施名牌战略的角度着眼，阐述了重视名牌战略的紧迫性和必然性，指出名牌战略在实施中要以市场为导向，以人为本，以创新为动力，以规模为支柱。
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| 关 键 词： | 名牌战略 国有企业 发展 |
| 文章编号： | 1008-9101(2004)01-0020-02 |
| 修稿时间： | 2003年11月28 |
Implementing Strategy of Famous Brands, Strengthening Development Delayed Effect of SOEs |
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| WANG Kun.Implementing Strategy of Famous Brands, Strengthening Development Delayed Effect of SOEs[J].Journal of Shanxi Institute of Economic Management,2004,12(1):20-21. |
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| Authors: | WANG Kun |
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| Abstract: | How to extricate itself from a predicament for SOE is a subject that people have concerned all the time. From the angle of implementing strategy of famous brands, this article explains the urgency and necessity on attach importance to strategy of famous brands and proposes how to implement it. |
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| Keywords: | Strategy of Famous Brands SOE(state-owed enterprise) Development |
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