中国奥特莱斯经营现状分析与对策

奥特莱斯这种新兴的业态在中国的发展不到10年,虽然数量不少,但盈利的不多。这种业态要想盈利,不仅需要政府加强监管、限制数量,还需要企业在管理上不断创新,提出一些符合国情的经营策略,提高顾客满意度。希望奥特莱斯能在中国健康、有序的发展。

Analysis and Strategy of Current Operation On Outlets in China

Outlets, this new type of operation have developed for less than 10 years. Although the quantity of Outlets is in large number, only minor can profit. In order to let it survive and boom, it＇s demanded that not only the administration need to supervise and limit the quantity of Outlets, but also the enterprise could propose innovated operation strategy to improve customer＇s satisfaction based on Chinese conditions. It＇ s hoped that outlets could be developed healthily and orderly in China.