World Leisure and Recreation Association International Position Statement on Leisure Education and Youth at Risk |
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| Authors: | Xiang Li James F. Petrick |
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| Affiliation: | 1. School of Hotel, Restaurant, and Tourism Management , University of South Carolina , Columbia, SC, USA;2. Department of Recreation, Park and Tourism Sciences , Texas A&3. M University , College Station, TX, USA |
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| Abstract: | Researchers have noted the utility of the Investment Model in explaining the formation of loyalty. This study extends the Investment Model in a leisure service context by including two additional constructs of quality and value. Quality and value are proposed as antecedents of satisfaction, with their effects on loyalty mediated by satisfaction. Results from an online panel survey of American cruise passengers support these hypotheses. The study provides a model of loyalty building that may shed new insight on loyalty research. |
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| Keywords: | cruise Investment Model loyalty quality value |
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