| Rejuvenating wood carving industry in Taiwan Sanyi： A perspective of strategic management |
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| 摘 要： | This research aimed at providing suggestions to rejuvenate the wood carving industry in Taiwan Sanyi. The authors conducted interviews with representative store keepers and sculptors to gain industrial insights, and applied the strategic matrix analysis developed by Dr. Seetoo to examine industrial conditions and formulate strategic suggestions for wood carving companies. The industry was found lack of market orientation, which was considered as the critical factor of the long term depression. However, a market of tourism for nostalgic and cultural experience started developing in the near area, providing opportunities for Sanyi wood carving industry to recover. The main suggestions the authors made are （1） restructuring the product scope to respond to the market, and （2） branding with resorts in near area.
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| 关 键 词： | 木雕 台湾地区 管理 产品结构调整 市场导向 矩阵分析 旅游市场 雕塑家 |
Rejuvenating wood carving industry in Taiwan Sanyi： A perspective of strategic management |
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| Authors: | Yu-Ning Hu Jerome Chih-Lung Chou Chien-Kuo Wu |
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| Institution: | [1]National United University, Miaoli 360, Taiwan [2]Hwa-Hsia Institute of Technology, Taipei 235, Taiwan [3]Yu-Da College of Business, Miaoli 360, Taiwan |
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| Abstract: | market orientation strategic matrix analysis Sanyi wood carving industry |
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| Keywords: | market orientation strategic matrix analysis Sanyi wood carving industry |
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