| 基于客户关系管理理论的大企业纳税服务创新 |
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| 引用本文： | 马之超.基于客户关系管理理论的大企业纳税服务创新[J].经济与管理,2012,26(5):78-81. |
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| 作者姓名： | 马之超 |
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| 作者单位： | 东北财经大学研究生院,辽宁大连116025;哈尔滨市国家税务局,黑龙江哈尔滨150010 |
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| 摘 要： | 随着中国大企业集团化、多元化、跨国(地域)经营发展、信息化程度提高的趋势,客观要求改革现行税收征管模式.基于客户关系管理理论,按照纳税人规模细分客户,有针对性地提供纳税服务,是必然选择.为大企业提供集约化、个性化、专业化的纳税服是推进中国税收管理现代化的核心内容.
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| 关 键 词： | 客户关系 大企业 纳税服务 |
Innovation Taxation Service For Large Business of Based On The Customer Relationship Management Theory |
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| Ma Zhichao.Innovation Taxation Service For Large Business of Based On The Customer Relationship Management Theory[J].Economy and Management,2012,26(5):78-81. |
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| Authors: | Ma Zhichao |
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| Institution: | Ma Zhichao1,2(1.Graduate School,Dongbei University Of Finance&Economics,Dalian 116025,China; 2.Haerbin Municipal Office Of Sat,Haerbin 150010,China) |
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| Abstract: | l and informatization,it objectively requires the reformation of tax collection and administration mode.Based on the customer relationship management theory,subdivide the customers according to the taxpayer scale,provide pertinence taxation service,which is an inevitable choice.Providing intensive,personalized,professional taxation service is the core content in promoting modernization of taxation management. |
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| Keywords: | Customer relationship Large enterprises Taxation service |
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