比亚迪新能源汽车开发中的创新方式研究

本案例研究以比亚迪股份有限公司为对象,针对它的新能源汽车市场开发从其较短的历史发展脉络中把握其内在的创新规律,总结其富有特色的创新方式,同时从新能源汽车开发的时代背景和创新平台、创新体系等整体角度,基于主要利益相关者的关系以及新能源汽车的市场可行性,论述比亚迪新能源汽车开放式创新的含义及其特征,在比较世界主要新能源汽车的创新模式和开发方式的基础上,结合开放式创新的有关理论,指出比亚迪汽车的发展前景和面临的挑战。比亚迪的开放式创新赢得了市场,其根本原因在于对自身核心能力的充分把握和对创新的日常化理解与实践,前者使其传统的电池技术优势得以强化和扩展,并因此掌握了未来汽车产业的发展方向,避免了传统汽车制造上的品牌短板,后者则适应了自己的国情和当今的世界竞争态势,使其创新效益最大化。

Analysis on Innovation System of New Energy Vehicle in BYD

Taking the example of BYD Co.,Ltd and focusing on its marketing strategy of new energy vehicle,the article exams the inner innovation rules and summarizes the distinctive innovation path and method.Besides,based on the main relationship among stakeholders and the possibility of new energy vehicles market,the conception and features of the BYD new energy vehicle＇s open innovation are demonstrated from the perspective of the development background,innovative platform,and innovative system.Comparing with the main innovative models and developing approaches of new energy vehicle in the world,BYD vehicle＇s prospect and challenges in the future are discussed in the light of concerned theories of open innovation.Due to the full play of its core competence and efficient employment of innovation models,BYD＇s open innovation earns the market.Its core competence reinforces and expands its traditional battery technology advantages and therefore follows the vehicle development trend in the future,as well as avoids the brand deficiency of the traditional automobile manufacturing.The successful innovation model maximizes the profits to meet the domestic situation and international competition.