金融危机下中小企业品牌传播的SWOT分析及策略

2008年的金融危机给全球经济带来了巨大影响。但是危机中同样孕育着机遇,金融危机的爆发可能是中小企业品牌的挑战,也可能是中小企业品牌发展的机遇。中小企业可以利用金融危机下的机遇进行品牌传播,提升品牌的影响力。

SWOT Analysis and Tactics for Small and Medium-sized Brand in Context of Financial Crisis

The financial crisis in 2008 made a tremendous impact on the global economy. However,the same crisis breeds opportunities,the outbreak of the financial crisis may be the challenges of small and medium-sized brand,or it may be opportunities in the development of small and medium-sized brands. The small and medium enterprises can make use of the opportunity in the financial crisis communicating brands,enhancing the influence of the brands.