基于决策树的数据挖掘方法在CRM中的应用研究

基于ID3算法的CRM数据分类实例证明:决策树的核心问题是选择最佳的划分标准,采取数据挖掘中的决策树分类算法,将其应用于CRM系统中,以从中发现企业产品的销售规律和客户群特征,从而提高CRM对市场活动和销售活动的分析能力,以期为企业更科学、更有效地制定产品开发、生产、销售和服务策略提供有力的技术支持。

The applied research of data mining method in CRM based on decision tree

data class example based on ID3 proved that : the core question of decision tree is selecting the best division standard,adopt the decision tree classification algorithm in the date mining,apply it in the CRM system,discover the sale rule of enterprise product and the characteristic of client,thus enhances the ability of analyze of CRM to marketing campaign and sale campaign,to provide the powerful support for the enterprise more scientific and effectively formulate product development,production,sale and service strategy.