| 城市户外广告设置规划初探 |
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| 引用本文： | 邱晓红. 城市户外广告设置规划初探[J]. 城市问题, 2006, 0(6): 70-74,78 |
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| 作者姓名： | 邱晓红 |
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| 作者单位： | 浙江省台州市规划办公室 |
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| 摘 要： | 以户外广告的形式、内容、存在问题等为分析切入点,借鉴国内外户外广告管理的先进经验和做法,从公众利益和城市景观要求出发,研究完善城市户外广告设置规划,提出可操作性较强的户外广告设置指引,为户外广告管理提供具体的指导和依据,从而使户外广告逐步走向和谐化、美观化和有序化.
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| 关 键 词： | 户外广告 规划 管理 |
| 文章编号： | 1002-2031(2006)06-0070-06 |
| 修稿时间： | 2006-03-16 |
Discussion on urban outdoor advertisement planning |
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| QIU Xiao-hong. Discussion on urban outdoor advertisement planning[J]. Urban Problems, 2006, 0(6): 70-74,78 |
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| Authors: | QIU Xiao-hong |
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| Affiliation: | QIU Xiao-hong |
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| Abstract: | This article analyses and coordinates the forms,contents and problems of outdoor advertisement.Drawing on the advanced experience of outdoor advertisement from home and abroad,it studies and perfects the setting plan of outdoor advertisement,and also lodges some practical setting instructions to outdoor advertisement that are based on public interest and city landscape requirement.Moreover,this article provides outdoor advertisement administration with specific guidance and proof so as to make for harmonization,beautification,and regularization. |
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| Keywords: | outdoor advertisement planning administration |
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