社区超市如何打好"特色服务"牌——以兴万家超市湖南长沙南郊公园店为例

近年来大型综合超市在犬中城市的竞争基本达到饱和，发展社区超市是许多本土超市今后的发展方向。与大型综合超市相比，社区超市具有明显的社区特色。即顾客的稳定性和服务定位的社区化．所以对于社区超市来说。搞好特色化服务是其竞争制胜的法宝。本文以兴万家超市湖南长沙南郊公园店为倒从多个方面就社区超市的特色化服务进行了阐述。

How would the Community Supermarket Provide the Characteristic Services——for the Example of the Nanjiaogongyuan Shop in Changsha Hunan

The competition among the large synthetic supermarkets gets saturation in large and middle-sized cities. It is the direction to develop community supermarkets. Comparing with the large synthetic supermarkets, the community supermarkets have the clear community character. It is the stability of the customers and the community to provide service. As for community supermarkets, to provide characteristic service is a magic weapon to get the upper hand of competition. We set forth the characteristic services of the community supermarkets in some factors for the example of the nanjiaogongyuan shop in Changsha Hunan.