| 关于开发中国老年房地产策略的若干问题分析 |
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| 引用本文： | 梅占军. 关于开发中国老年房地产策略的若干问题分析[J]. 中国经济评论, 2008, 8(5): 52-55 |
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| 作者姓名： | 梅占军 |
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| 作者单位： | 沈阳药科大学工商管理学院,逮宁沈阳110016 |
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| 摘 要： | 中国已经进入了老龄化社会，服务老年人即是一项福利事业，同时也蕴含着巨大的商机。本文通过探讨老年人作为特殊消费者的特点和需求，制定了针对老年消费者开发房地产产品的相关策略，以期对房地产公司的发展提供帮助。
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| 关 键 词： | 老年消费者特点 老年房地产 产品策略 |
Analyses about strategies of developing China elderly real estate |
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| MEI Zhan-jun. Analyses about strategies of developing China elderly real estate[J]. Zhongguo Jingji Pinglun, 2008, 8(5): 52-55 |
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| Authors: | MEI Zhan-jun |
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| Affiliation: | MEI Zhan-jun |
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| Abstract: | China has been a senile society. Serving for old men is not only a welfare work but also containing huge commercial chance. Through discussing the character and requirement of the old as special clients, this article constitutes correlative tactic about old men in order to give some help to develop real estate company. |
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| Keywords: | senile real estate product tactic senile customer＇s character |
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