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海南省水产品贸易调研分析
引用本文:张宇慧,王婉钰.海南省水产品贸易调研分析[J].特区经济,2014(10):22-26.
作者姓名:张宇慧  王婉钰
作者单位:海南大学经济与管理学院,海南海口570228
基金项目:2014年海南省哲学社会科学规划课题(HNSK(GJ)14-23); 2011年海南大学青年基金项目(qnjj1411)
摘    要:海南省拥有全国十分之一的海岸线和广阔的大陆架,海洋捕捞以及近海养殖条件优越,是我国拥有海洋资源最为丰富的省份,其水产品出口贸易额占到全省农产品出口总额的近90%以上,成为海南省对外贸易的亮点之一。但是,相对于山东、广东等水产品贸易大省,海南省水产品贸易行业仍有很大差距。面对日益严峻的国际经济形势,如何迅速提升海南省水产品国内外贸易竞争力,对海南省经济的发展具有重要意义。本文通过分析海南省水产品贸易的现状及其存在的问题,从市场开拓、产品深加工、品牌建设、优化产品结构、积极应对国际贸易壁垒等方面提出进一步提升海南省水产品贸易竞争力的相应对策。

关 键 词:水产品贸易  市场多元化  品牌  水产深加工

Hainan province aquatic product trade investigation analysis
Abstract:With one over ten of the country's coast and the vast continental shelf, Hainan Province is superior in ocean fishing and offshore aquaculture. It has the most abundant Marine resources in China. Besides, its aquatic product export trade volume accounts for nearly 90% of the total amount of the province's agricultural exports and become one of the highlight of Hainan province foreign trade. However,compared with Shandong and Guangdong, there is still a big gap. Facing the increasingly intense international economic situation, how to rapidly promote the domestic and foreign trade competitiveness of aquatic products of Hainan province is of great significance to the economic development. This paper analyzes the present situation of the aquatic products trade of Hainan province and its existing problems, and put forward corresponding countermeasures to further promote the competitiveness of the aquatic products trade of Hainan province, such as the market development, product processing, brand construction, optimization of product structure and overcoming the international trade barriers.
Keywords:Aquatic Products Trade Market Diversification Brand The deep processing of aquatic products
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