咸宁城市旅游品牌发展策略研究

本文基于咸宁城市旅游品牌的现状,提出旅游资源开发、政策规划引导、旅游设施与交通建设、旅游产业结构升级等是咸宁城市旅游品牌发展的动力要素。探讨了各动力要素的运行关系,提出了强化"香城泉都"形象建设、加强旅游品牌整合和系统建设、树立"顾客满意"理念,提升旅游品牌忠诚度等优化措施。以期根据咸宁城市旅游品牌发展的特殊性,开发具有特色的咸宁旅游产品。

Research of Xianning city tourism brand development strategy

Based on the analysis of the facts by tourists brand from Xianning, this paper made a thorough inquiry into the current situation of the current situation of tourist brand building in Xianning , Such driving forces as tourism resources development, changes in market demand, policy planning guide, tourist facilities and transportation construction. tourism industrial structure upgrading motivates the evolution of its tourist brand building. The paper elaborates the operation relations coupled with current situation of its ban building, proposing optimal mea sures like strengthening brand supporting facilities building and planning guide, unified image, enhancing the building of ＂Xiangchengquandou＂ City, setting up a sense of system,strengthening tourism brand integration and system construction, building the concept of customer satisfaction and focusing on raising loyalty to tourism brand building.