| 非对称信息下双渠道供应链定价策略研究 |
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| 引用本文： | 徐纯纯.非对称信息下双渠道供应链定价策略研究[J].物流科技,2014(12):96-99. |
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| 作者姓名： | 徐纯纯 |
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| 作者单位： | 安徽工业大学,安徽合肥243000 |
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| 摘 要： | 针对需求信息非对称的环境下双渠道供应链中零售商和制造商的追求利益最大化的问题,研究了双渠道供应链的定价策略。通过构建数学模型求得了最优解,并且做了相应的数值分析。结果表明:同一渠道需求弹性系数对定价的影响大于交叉渠道需求弹性系数对定价的影响;双渠道供应链各参与者之间需求信息的共享更加有利于制定合理的定价,并取得更高的收益。
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| 关 键 词： | 双渠道供应链 信息不确定性 定价策略 |
Research Pricing Strategy on Supply Chain in Dual Channelunder Asymmetric Information |
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| XU Chun-chun.Research Pricing Strategy on Supply Chain in Dual Channelunder Asymmetric Information[J].Logistics Management,2014(12):96-99. |
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| Authors: | XU Chun-chun |
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| Institution: | XU Chun-chun (Anhui University of Technology, Hefei 243000, China) |
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| Abstract: | Established a dual-channel supply chain decision models to study retailers and manufacturers reasonably priced.Analyzing pricing impact on the final profit on different situations that information asymmetry and symmetry. The results show that： the impact of same-channel demand elasticity affect pricing greater than the cross-channel demand elasticity coefficient; share information with eachother more conducive to the development of rational pricing and achieve higher earnings among dual-channel supply chain participants. |
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| Keywords: | dual-channel supply chain information uncertainty pricing strategy |
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