行为经济学视角的资源过度消费研究

资源过度消费是一个严重的现实问题,论文从行为经济学的视角对资源的过度消费行为进行了相关分析,认为人的意志力与自我控制力的有限性、互惠意识的缺乏、上瘾性行为和投射偏误导致了资源过度消费行为的产生,并提出了建立引导资源消费行为的前置激励机制、完善资源理性消费服务机制、积极鼓励互惠行为等策略来抑制资源过度消费。

Research of resource excessive consumption from economics angle

Excessive consumption of resource is a serious practical problem.This paper analyzes this behavior from the perspective of behavioral economics, The limitations of human willpower and self-control, the lack of mutual consciousness,addiction and projection bias led to this behavior. This paper puts forward some strategies to curb such behavior like establishing lead motivate mechanism , perfecting the mechanism of resources rational consumption services and encouraging actively reciprocal behavior.