我国网络团购发展中存在的伦理问题及其对策研究

近几年,随着我国网络购物的发展,网络团购也作为一种新的购物模式逐渐发展起来,网络团购因物美价廉等优势逐渐成为最受欢迎的网购模式.网络团购给网络消费者带来实惠的同时也引起了大量的伦理道德问题,夸大宣传、虚标原价、货不对板等问题频频受到网民消费者的投诉.通过对我国网络团购发展现状的描述,分析我国网络团购发展中存在的突出伦理道德问题,针对这些问题提出相应的解决对策.

Ethical Problems and Countermeasures in the Development of Cyber Group Purchase in China

In recent years, with the development of online shopping, the cyber group purchase has developed gradually as a new shopping mode and become the most popular online shopping model with the advantages of low price and good quality. Cyber group purchase brings tangible benefits to consumers and also causes a lot of ethical questions at the same time ,such as exaggerated advertisements, virtual standard prices and the wrong goods frequently complained by the netizen consumers. By means of describing the current situation of the development of China＇s online group purchase and analyzing the highlight ethical problems, the paper put forward the corresponding countermeasures to solve these problems.