Scenarios as a scholarly methodology to produce “interesting research” |
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Institution: | 1. Strategy & Director of the Oxford Scenarios Programme, Saïd Business School & Green-Templeton College, University of Oxford, United Kingdom;2. Oxford Institute of Retail Management, Said Business School, University of Oxford, United Kingdom;3. International Migration Institute, Oxford Department of International Development, University of Oxford, United Kingdom;4. 100 Resilient Cities (Pioneered by the Rockefeller Foundation), Co-Founder and Partner Ithaca Environmental, Mexico |
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Abstract: | Recent debates identified the insufficient production of “interesting research”, namely research that is innovative and develops theory while being both usable and rigorous. We propose that scenarios methodology as a scholarly form of inquiry is one way in which we can generate “interesting research”. We present and compare how this methodology was used to investigate three research studies: (i) the unfolding of retailing formats in India; (ii) the evolution of migration patterns in Europe and the Mediterranean; and (iii) climate change and regional and urban planning in the Tulum region of the Peninsula of Yucatán. We found that when scenarios are used as a scholarly methodology involving iterations and revisions, they help to challenge existing assumptions, identify novel lines of inquiry, and enable new research opportunities to emerge,—thus opening up a research mode that helps engaged scholars to make sense of and address complex and uncertain contexts and produce interesting findings. |
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Keywords: | Interesting research Scenario research methodology Scenarios as scholarly inquiry Scenario iterations and revisions Research in uncertain contexts Usable rigorous research |
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