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The general theory of behavioral pricing: Applying complexity theory to explicate heterogeneity and achieve high-predictive validity
Institution:1. INSEEC Paris Business School, France;2. Coastal Carolina University, USA;3. INSEEC Research Center, International University of Monaco, Monaco;4. University of Eastern Finland, Finland;1. Hinterhuber & Partners, Falkstrasse 16, 6020 Innsbruck, Austria;2. Case Western Reserve University, Weatherhead School of Management, 10900 Euclid Avenue, Cleveland, OH 44106, USA;1. Department of Organization and Management, CUNEF School of Business and Finance, C/Leonardo Prieto Castro 2, 28040 Ciudad Universitaria, Madrid, Spain;2. Ikujiro Nonaka Research Centre on Knowledge and Innovation, CUNEF School of Business and Finance, C/Leonardo Prieto Castro 2, 28040 Ciudad Universitaria, Madrid, Spain;3. Department of Business Administration, Faculty of Economics and Business, Complutense de Madrid University, Campus de Somosaguas, s/n. 28223 Pozuelo de Alarcón, Madrid, Spain;1. Jerusalem Academic Center, Lander Institute, Department of Business Management, 3 Am Veolamo St., Givaat Shaul, Jerusalem, Israel;2. College of Law & Business, 26 Ben Gurion St, Ramat Gan, P.O. Box 852, Bnei Brak 51108, Israel;3. Jerusalem College of Technology, Department of Electronics, P.O. Box 16031, Jerusalem, Israel;4. Sheffield Business School, City Campus, Sheffield S1 1WB, UK;1. Pontificia Universidad Javeriana de Cali-Colombia, Calle 18 #118-250 Cali, Colombia;2. Facultad Economia, Universitat de València, 46022 Valencia, Spain;1. University of Westminster, Department of Marketing and Business Strategy, 35 Marylebone Road, United Kingdom;2. University of Westminster, Department of Marketing and Business Strategy, 35 Marylebone Road, London NW1 5LS, United Kingdom;3. Ming Chuan University, Business Administration Department, 5F., 130, Jihe Rd., Shihlin District, Taipei City 111, Taiwan
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