Beyond network pictures: Situational strategizing in network context |
| |
| Institution: | 1. University of Helsinki, Faculty of Pharmacy, Division of Pharmaceutical Chemistry and Technology, Viikinkaari 5E, FI-00014 University of Helsinki, Finland;2. Turku Institute for Advanced Studies, Turku School of Economics, Department of Marketing, FI-20014 University of Turku, Finland;3. Tunturikatu 17 B 21, FI-00100 Helsinki, Finland;4. University of Helsinki, P.O. Box 62, FI-00014 University of Helsinki, Finland;1. Marketing Department, Economics and Management School, Wuhan University, Wuhan 430072, China;2. Department of Marketing, City University of Hong Kong, Tat Chee Avenue, Hong Kong;3. College of Design, Shenzhen University, China;1. SOAS, University of London, United Kingdom;2. Brunel University London, United Kingdom;3. Sheffield Business School, United Kingdom;1. Aston Business School, United Kingdom;2. St. Petersburg State University, Graduate School of Management, Russia;3. Aalto University School of Business, Finland;4. Stockholm Business School, Sweden |
| |
| Abstract: | The present study combines industrial marketing and purchasing research on network pictures with a practice perspective of strategy research to examine strategizing by small firm managers in a network context. Network pictures are framed to function as a part of a situational mechanism of strategy formation, a dynamic process of emergence at the intersection of cognitive interpretation and network-embedded acting. The situational mechanism is presented and the theoretical framework further elaborated through a case study of three small software firms. As a result, the situational mechanism of strategy formation is discussed in relation to how small firm managers make sense of change in industrial networks and reflect it in the strategic activities of their firms. |
| |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
