| Affiliation: | 1. Department of Marketing, Università Bocconi, Milano, Italy;2. Markets and Strategy at the University of Auckland Business School''s Graduate School of Management, New Zealand;1. Martin de Tours School of Management and Economics (MSME), Assumption University, Hua Mak Campus Ramkhamhaeng 24 Rd., Hua Mak, Bangkok 10240, Thailand;2. Sprott School of Business, 809 Dunton Tower, Carleton University, 1125 Colonel By Drive, Ottawa, ON K1S 5B6, Canada;1. Marist College, United States;2. Auckland University of Technology, New Zealand |
