| 汽车厂商的价格行为分析 |
| |
| 引用本文： | 王辉宇. 汽车厂商的价格行为分析[J]. 山西财经大学学报, 2005, 27(4): 53-55 |
| |
| 作者姓名： | 王辉宇 |
| |
| 作者单位： | 北京大学,经济学院,北京,100871 |
| |
| 摘 要： | 企业家的价格策略必须要考虑企业竞争目标的选择、市场供需的变化和企业的成本，产品的成本为价格规定了最低限度，消费者对产品价值的评估和理解为价格规定了最高限度。
|
| 关 键 词： | 价格策略 企业竞争目的 市场供需变化 企业成本 |
| 文章编号： | 1007-9556(2005)04-0053-03 |
| 修稿时间： | 2005-06-21 |
An Analysis of Automobile Manufacturers'''' Pricing Behavior |
| |
| WANG Hui-yu. An Analysis of Automobile Manufacturers'''' Pricing Behavior[J]. Journal of Shanxi Finance and Economics University, 2005, 27(4): 53-55 |
| |
| Authors: | WANG Hui-yu |
| |
| Abstract: | Enterprisers' pricing strategy concerns the choice of their competition objective, the changes in market supply and demand, and the cost of the business. The cost of the products determines the lowest limit of the price while consumers' evaluation and appreciation for the products determine the highest limit of the price. |
| |
| Keywords: | pricing strategy competition objective of business changes in market supply and demand cost of the business |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
