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Managing channel conflict through channel development |
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| Authors: | Zikmund William G Catalanello Ralph F |
| Institution: | (1) Oklahoma State University, Oklahoma, USA;(2) Northern Illinois University, DeKalb, Illinois, USA |
| Abstract: | It is generally argued that channel conflict should not be unmanaged. However, the actual practice of handling conflict remains a problem. This article discusses Channel Development as a fresh approach to channel management. |
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